The evolution of women in the sportswear industry.

From Observing to Leading

For years, women played no significant role in the sportswear industry. It was a male-dominated world where the needs of male athletes took center stage. Women had to make do with smaller men’s sizes. Nobody seemed to bat an eye, and women appeared to accept it. Fortunately, that has all changed over the years. The sportswear industry has undergone significant transformation, and the impact of women on this industry has greatly increased. Let’s take a look at the areas where the evolution of women in the sportswear industry has taken place.

From Male Focus to Female Focus

For a long time, women were seen as passive consumers. The focus was mainly on men’s clothing, and women played a supporting role in the marketing and production of clothing. Fortunately, women have made their voices heard, and this has all changed. Women’s needs, fashion, and impact began to take the lead.

Consumer Needs of Women

With the rise of women’s rights, the influence of women in the sportswear industry has greatly increased. The needs of women changed to focus on the shapes of the female body. This has been a wonderful development because, for the first time, women got their own sportswear tailored to their bodies. Think of clothing for yoga, running, dancing, and other sports that require special fitting attire.

The changed need has brought about a significant change and led the industry to focus on both men’s and women’s sportswear.

Empowerment

Functional clothing for women has been made for years, but self-expression began to emerge. Think of sportswear that allows women to exude their strength and confidence. Tough sneakers, colorful leggings, and sportswear became the norm. It became a true symbol of freedom for women all over the world.

Impact on Society

With the growing influence of women, increasingly prominent female athletes emerged. This trend led to more and more CEOs, marketers, product developers, and technologists being women. No one other than women knows how to translate the desires of other women into the perfect sportswear. Brands began to fully focus on women, and there were brands that only sold women’s sportswear.

Today, there are many female influencers who have a huge impact on the success of sportswear brands. They set the trend, determine which brand becomes big, and how the clothing of brands should look.

Future for Women in the Sportswear Industry

The future of women in the sportswear business is still growing. Although we are fortunate to have a very diverse industry at the moment, it does vary by sport. For example, cycling is still predominantly male-dominated. Conversely, the yoga world is mostly female. With a growing awareness of gender equality, we believe the differences will disappear. Women and men can make beautiful clothing hand in hand, especially for male and female athletes.

The evolution of women in the sportswear industry is a story of empowerment, self-expression, and progress. Let’s continue this journey and create a future where all women feel represented and celebrated, both on the field and beyond. Did you know that at TD, we also make a lot of women’s clothing? Check out here the sportswear we make for women:

Cycling clothing

Tennis clothing

Running clothing